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Langham rebrands with style

Officiating the launch ceremony from left to right were: Mr. Jim Boult, Mayor of Queenstown, Mr. Franz Mascarenhas, managing director of Cordis, Auckland, Mr. Simon Manning, chief sales and marketing officer of Langham Hospitality Group and Mr. Chris Roberts, chief executive of Tourism Industry Aotearoa.

Langham, Auckland has been rebranded as the new Cordis, Auckland at a launch ceremony held to mark it as the first Cordis Hotel in the Pacific for the Langham Hospitality Group.

“The launch of Cordis Auckland marks a significant milestone in our long-term growth plan to introduce Cordis Hotels and Resorts here in the Pacific,” says Simon Manning, chief sales and marketing officer of Langham Hospitality Group.

“We want to bring a higher level of service from an upper upscale brand into the market. Cordis is not a homogenous brand, each Cordis is individual in style, architecture and design, all reflective of its location and culture, delivering heartfelt service that is devoted to the well-being of our guests, from corporate travellers, honeymooners to multi-generational families,” adds Manning.

“New Zealand attracted international arrivals of over 3.3 million last year (2015/2016) and the number is expected to continue to grow by over 10 per cent annually. Based on the size of our hotel and large inventory of rooms, we see an opportunity to re-brand it to an upper upscale property to complement the growth of Auckland city and the buoyant tourism environment.”

Franz Mascarenhas, managing director of the Cordis, Auckland, says, “Our hotel is a much loved property in the city. I am delighted to share that as part of the re-branding, we will have a 100 per cent renovated hotel in the city. We started with the refurbishment of our function rooms and Eight restaurant which have all been completed. All our 411 guest rooms and suites and lobby will be refurbished by February 2018. We are excited to present a new brand, new hotel and new experiences to our guests in Auckland.

“I believe the hotel’s prime location in the centre of the city combined with Cordis’ heartfelt service by our colleagues will continue to create memorable stays for all our guests. Cordis, Auckland looks forward to the continued support of the local community as we lead as the city’s social hub, hosting major events, conferences, international delegations and the city’s most heartfelt weddings,” he adds. The launch also marked the introduction of new facilities and services which include the following:-

The Lobby Lounge – New Cordis High Tea and Cordis Beers

Freshly transformed into a welcoming oasis with plush high-back chairs and a stylish, contemporary setting, The Lobby Lounge (formerly known as the Palm Court) seats 75 and will continue to serve High Tea, re-designed to reflect Cordis’ contemporary style. The new Cordis High Tea will feature an exquisite plated array of handcrafted sweets, pastries and scones complemented with a personalised tea sommelier service offering fine teas, coffees or a glass of Louis Roederer Champagne. The Lobby Lounge will also be open for all day dining, coffee and creative cocktails, and serve a menu of three special Cordis-curated craft beers by Auckland’s Ubernaut Brewery. Each Cordis beer is crafted to reflect the unique characteristics of Auckland, Hong Kong and Shanghai, the three cities that now each have a Cordis Hotel.

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