Asahi’s AKAI DOA to reopen renowned red door

01 April, 2019 by
Hospitality Business

Back by popular demand, Aucklanders can soon again enjoy a second serving of sell-out pop-up restaurant, AKAI DOA, as it opens its red door for a second time in April.

Asahi’s AKAI DOA (or red door) will launch for a limited time at Las Vegas Club on
K-Road and in true Asahi style, promises to deliver  theatrical dining while combining  food alongside culture, fashion and collaboration.

Taking things to a whole new level, a brand new mouth-watering six-course menu has been created especially for the reopening, by talented and renowned chef, Yukio Ozeki from Azabu.  The dishes will offer a modern-day twist on traditional Japanese cuisine and take inspiration from Japan’s most popular beer, Asahi Super Dry.

Asahi Super Dry Marketing Manager Stephanie Scard says, “Last year, AKAI DOA was hugely popular and this year it promises to take the dining experience to a whole new level. As well a stunning new menu, diners can expect an extra portion of theatricals, with an immersive lighting installation created by award-winning artist, Angus Muir, fashion shows by Stolen Girlfriends Club at the end of May and a fresh new dining collaboration with Auckland’s leading restaurant CULPRIT in June. It is set to offer a totally new and immersive dining experience of light, sound and energy beyond anything done before.”

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Asahi’s AKAI DOA will include the launch of AKAI DOA Late where a collective of international DJs will take patrons late into the evening on Friday and Saturday nights.The red door officially opens on Thursday April 11 and the pop-up restaurant will be open for a limited time on Thursday, Friday and Saturday evenings.

An exclusive sneak preview of what’s to come, with a unique #EnterAsahi street poster portal is available.  This street poster will pop up in front of Las Vegas Club on K-Rd, from 12-2pm on 4th, 5th and 6th of April, and Chef, Yukio Ozeki will serve a sample of the new AKAI DOA six-course menu to passers-by.

Scard concludes, “If last year’s AKAI DOA is anything to go by, people should mark it in their diaries now to avoid serious FOMO, because this year Asahi’s AKAI DOA will take things to a whole new level.”

 

 

 

 

 

 

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