Hospitality Business Magazine

Bird on a wire spreads its wings to Tauranga

Free-range chicken eatery, Bird on a Wire, will open its first restaurant outside of Auckland at the much-anticipated new shopping centre, Tauranga Crossing on 4th April.

The new Bird on a Wire store is located in a prominent position in The Observatory, which makes up the upper level of the mall’s two-level dining area. Adjacent to the Event Cinemas complex the 180 sq. m Bird on a Wire has seating for 90 covers and will be open from 9am-10pm every day.

It plans to serve up its signature free range rotisserie chicken and freshly made salads, along with a selection of burgers and baguettes. The aim is to provide wholesome food that tastes great, in an authentic and relaxed environment. Along with lunch and dinner, the restaurant will also offer breakfast and is fully licensed.

“We’re very excited to be opening the first Bird on a Wire outside of Auckland,” says Bird on a Wire General Manager, Kelly Bain. “Tauranga Crossing is a natural fit for us. There is a real focus on friends and family, which suits us down to the ground. We’re proud to be part of the dining experience being created in The Observatory. It’s fun, relaxed, vibrant and different to anything the region will have seen before. We can’t wait to get started.”

Bird on a Wire was started in 2012 by four friends with the aim of creating a delicious, healthy takeaway alternative, and to do so by capitalising on a category that was poorly served in New Zealand – chicken. The plan being to become everyone’s neighbourhood chicken shop. Since then, the brand has built up a loyal customer base and has grown steadily, with openings in Takapuna, Ponsonby Central and Orakei.  Bird on a Wire Tauranga Crossing can be found at 2 Taurikura Drive, Tauriko, Tauranga