Suntory BOSS Coffee is set to kickstart a sense of wanderlust this week, transporting Aucklanders to the big lights of Japan with a multi-sensory pop-up – Tokyo House – all within Aotearoa’s very own borders.
The two-day pop-up will see Studio 230 in Ponsonby transformed into a typical Tokyo alleyway between February 25-26, featuring immersive art installations, DJ performances, BOSS Coffee cocktails and authentic Japanese street food.
“We know how tough Kiwis have been doing it with border closures and overseas travel off the cards for two years now,” says Allison Yorston, Marketing Director, Energy & Transformation at Frucor Suntory.
“Suntory BOSS Coffee is all about giving consumers that moment to recharge and re-energise and we felt an event like this would help invoke the energy of Tokyo. Despite the mood of the nation, Aucklanders have been truly receptive and we can’t wait to showcase the very best of Japanese culture.”
Since launching in New Zealand more than two years ago, the brand has helped establish the ready to-drink coffee category, delivering almost five million retail sales value 1 and a 74 per cent dollar growth 2 , with more innovation and brand investment in the pipeline.
Japanese master artist and illustrator Jun Arita will take centre stage hosting a live art installation to DJ KATANA, while guests imbibe on cocktails from mixologist Arita Ohki.
“The installations and the interactive alleyway entrance really sets the scene,” says Jun Arita, who originally hails from Japan and now calls New Zealand home. “The art display takes people to the bustling Shibuya Crossing so they can experience the sounds and energy of Tokyo,” he adds.
The pop-up, which has now become the fastest selling Urban List event in its history, is a chance for Suntory BOSS Coffee to connect with local hospitality workers and coffee connoisseurs to share the unique Japanese style it brings to our shores.
Suntory BOSS Coffee, originally established in Japan in 1992, is known for its flash brew process, in which coffee is brewed hot to unlock flavours, and rapidly chilled to preserve them.
In 2019, the coffee was first imported to New Zealand and has since become a firm favourite for those wanting cold coffee on the go. For more information on the Tokyo House visit @suntorybosscoffeeanz on Instagram.
1 IRI Market Edge NZ Grocery & Convenience MAT to 23/02/2022
2 IRI Market Edge NZ Grocery & Convenience MAT to 23/02/2022
