The owner of Gleneagles has applied for planning permission to open a club in the heart of London’s Mayfair as an extension of the iconic sporting estate.
Ennismore intends to launch the Gleneagles outpost club offering “the traditions and glamour of country life” within a Grade I-listed building, designed by Sir Robert Taylor in 1772, on Grafton Street, Mayfair, London.
The Gleneagles club, which would be the first extension of the brand, would offer restaurants, bars, lounges, retail, and events spaces with a curated programme of events.
Sharan Pasricha, chief executive and founder of Ennismore, said: “This is an exciting time for the Gleneagles brand as we expand the offering and bring a taste of the glorious playground to London for the first time.”
Ennismore acquired the five-red-AA-star, 232-bedroom Gleneagles in 2015 for around £200m ($385m) and has since launched a multimillion refurbishment of the resort.
Pasricha has previously said there was “so much more” that could be done with the hotel which hosted the G8 summit in 2005 and the Ryder Cup in 2014.
“The Gleneagles hotel is an incredible property and beloved brand,” he explained. “It is known the world over for its golf, but with 850 acres of beautiful Scottish countryside, there is the potential to do so much more with the hotel.”
Ennismore is also the owner of lifestyle budget brand the Hoxton, which has four hotels in London (Shoreditch and Holborn), Amsterdam and Paris, and is in the process of developing NoCo, a new brand which will operate at a lower price point than the Hoxton with rates at under $185.00 (£100 ) per night.