The world may be going through a pandemic, but a good old sarnie will help turn that frown upside down.

Today is World Sandwich Day and pays homage to this simple, yet so popular food. Best Foods, reportedly Kiwi’s favourite mayonnaise, is supporting the hospitality industry by collaborating with local Auckland hotspots in support of World Sandwich Day.

Baby G Burger, Hero Sandwich House, Parade Ponsonby and Cheese on Toast will all be creating their own delectable fillings with Best Foods mayo as the pièce de résistance.  Head to any, or all, of these venues from today until the end of November and tuck into the best sandwiches they can create!

The humble old sandwich has a number of excellent qualities – it embraces diversity, is extremely versatile, and dates back to the 18th century. It was popularised in England in 1762 by John Montagu, the 4th Earl of Sandwich. Montagu had a substantial gambling problem that led him to spend hours at the card table.

During a particularly long binge, he asked his cook to bring him something to eat without requiring him getting up from his seat, and the sandwich was born. His inspiration for this was taken from the Mediterranean where, during his travels, he had seen mezze platters served.

Montagu enjoyed his meat and bread so much he ate it constantly and as it grew popular in London society it took on the Earl’s name.

Matt Oak, NZ National Business Manager, Unilever Brands, James Crisp Ltd  says :“We’re delighted to be able to support the local hospitality industry during these tough times. Partnering with the best in the business will surely lift the bar when it comes to sandwich making Best Foods is now back in store, so there’s plenty of mayo for Kiwi’s to really get inspired.”,

Parade Ponsonby will be serving free fries with Best Foods mayo with every purchase on November 6 and Cheese on Toast has a year’s supply of Best Foods mayo up for grabs! Baby G Burger and Hero Sandwich will be serving up their special Best Foods inspired menu, with awesome spot prizes during the day.

Leave a comment

Your email address will not be published.