Keep it real with Hellmann’s

19 July, 2019 by
Hospitality Business

Mayonnaise and the “whole egg” myth

A growing trend towards real foods has seen consumers and commercial kitchens seek out products with authentic, scratch-like credentials. But establishing the virtue of some claims is not always clear-cut.

For example, given the growing focus on “whole” produce, such as whole vegetables and whole grains, it stands to reason that mayonnaise made with whole eggs is the real deal, right?

Well, no.


While you may be led to believe that “whole egg” mayonnaise is truly the genuine article, the fact is an authentic scratch-made mayonnaise uses just the egg yolk.

This is where Hellmann’s Real Mayonnaise helps your kitchen meet the most exacting customer expectations. Hellmann’s is based upon a traditional egg yolk recipe, just like it has been since 1913 when Richard Hellmann first created it.

Authentic egg yolk recipe, since 1913

It’s the premium ingredients in Hellmann’s Real Mayonnaise that create its unbeatable, creamy flavour. The real, scratch-made taste is thanks to our use of traditional ingredients including egg yolks, vegetable oil, lemon juice, vinegar and seasonings.

Perhaps not surprisingly, Hellmann’s has proven to be incredibly popular amongst chefs seeking a dependable and versatile mayonnaise.

“I’ve tried many other brands and Hellmann’s has turned out to be the best,” says the owner and founder of Brisbane-based Charboys Burgers, Shravan Gautam. “[It’s the] creamiest, nicest tasting mayo on the market at the moment, I reckon.”

Gautam’s burgers famously include a special sauce, which is created using a base of Hellmann’s Real Mayonnaise. “My special sauce is unique in its essence,” says Gautam. “There’s nothing else out there that tastes like it! If the mayonnaise in it wasn’t any good, it wouldn’t be anywhere near as tasty as it is.

“Hellmann’s has a depth of flavour; it also holds well and is not too acidic, either.”

Adds Gautam: “If I couldn’t find anything great, I guess the next step would have been to start making it myself. But since I came across Hellmann’s, I just don’t feel the need – it’s perfect just the way it is.”

The message is clear: with its premium, made-from-scratch taste and the authenticity of its egg yolk recipe, Hellmann’s Real Mayonnaise is the go-to solution for savvy chefs.

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