Major new food festival collaboration planned for 2018
Lemongrass Productions has teamed up with Auckland Live to create a major new food event for the city in 2018. Following nine successful instalments, the Taste of Auckland Festival presented by Electrolux will now be discontinued at Western Springs where it has been for the past 4 years. In its place, a festival embracing all that is great about the Auckland food scene will appear on the city’s waterfront from 1 – 4 November 2018. The event will occupy The Cloud, Shed 10 and all the outdoor spaces of Queens Wharf.
The Managing Director of Lemongrass Productions, Rob Eliott, comments: “For almost a decade, the Taste of Auckland Festival has served up a cross section of the best food and drink available in this city to an enthusiastic and faithful audience. We have hosted a long list of local and international chefs, producers, winemakers and brewers. We are excited that in conjunction with Auckland Live and our principal sponsor Electrolux, Taste of Auckland will now evolve to become the major harbourside food festival that Auckland deserves.
In creating this new incarnation of the festival, we intend to take all the best features from the back catalogue but expect that the new festival will have a whole new look and feel as we embrace our new waterfront location. We will ensure that the offering pays homage to the ocean so expect a greater component of seafood and opportunities to take in the breath-taking sea views. We also believe that the wharf offers a unique opportunity for live music performances against the backdrop of the Waitemata Harbour and look forward to hosting some iconic live acts in the evenings under the setting sun.”
The scale of the new event has been welcomed by Electrolux Senior Brand Manager, Karen Nguyen, “We are very excited by the prospect of what this could mean for Electrolux, to host a huge food celebration which will put Auckland on par with some of the biggest food cities in the world.”
Auckland Live Deputy Director, Bernie Haldane, says the new partnership will showcase the unique spaces offered by The Cloud and Shed 10 on the waterfront.
“As far as Auckland landmarks go, the wharf, The Cloud and Shed 10 are ideally placed to host what will be a foodie’s heaven,” says Ms Haldane.
“Not only are these venues in stunning locations, they embody the essence of a great Auckland experience: a smorgasbord of creativity, enterprise and passion which drives the local food industry. Auckland Live is delighted to welcome what will be a major event to its venues.”
With the new festival’s close proximity to Britomart transport station, the downtown ferry terminal, central city parking facilities and the main business district, it really does make the new Taste of Auckland Festival an event for the people. With this in mind, the ticketing structure will be designed so that it can be enjoyed by more people than ever before – tickets will be packed with inclusions offering a great value-for-money day out.
Updates will be available from the organisers via mailing list which can be joined at www.tasteofauckland.co.nz