New data from Hootsuite and We Are Social reveals as of June 2020 more than half of the world’s population (51%) is now using social media, up 10 per cent since the same time last year. Facebook, YouTube, Whatsapp, Facebook Messenger and Tik Tok are the most popular social platforms among users.

The data also shows social media use in New Zealand has grown by 6% year-on-year from 3.3 million to 3.5 million users in 2020.

So use social media to help build this relationship in hospitality by:

  • Taking your audience behind the scenes, meet the chefs, your front of house turned delivery drivers or show them how your business is operating right now – it will help your customers to understand how some things may have changed when they connect with you again.
  • Share photos of your new creations now available and where the ideas have come from.
  • Live stream during opening hours, include your audience like they’re invited to a virtual hang out.

Key additional relevant stats from Hootsuite & We Are Social’s Digital 2020 July Global Statshot Report:

  • When it came to paying for any form of digital content, 58% of New Zealanders said they did compared to the rest of the globe (67%).
  • 90% of internet users watch online videos, followed by listening to music streaming services (72%) and watching vlogs (52%)
  • 83% of respondents said the internet helped them cope with the COVID-19 lockdowns, while 67% said it helped them do their job 45% said it helped with shopping, and 44% said getting groceries from food stores.
  • When asked if they planned to keep working from home after the pandemic, 22% of Kiwis said they would.
  • 21% of New Zealanders said they would continue using video conferencing platforms after the pandemic, compared to the global average of 35%.
  • Zoom was the most used video conferencing platform in June with 300 million meeting participants per day, followed by Google Meet (100 million per day) and Microsoft Teams (75 million per day).
  • 72% of Kiwis said they bought something online in the last month, but only 30% said they were likely to keep shopping online after the pandemic.
  • 33% of respondents said they discovered new brands and products through search engines, followed by TV ads (31%), word-of-mouth (27%), and social media ads (26%).
  • When asked if brands should continue to advertise as normal during the COVID-19 crisis, 54% of Kiwis agreed.

“By leveraging and leading with real-time data and insights, companies can achieve better cut-through and audience engagement, and consumers can make better purchasing decisions.” says Heather Cook, General Manager, Hootsuite Australia & New Zealand.

 

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