Fresh from her departure as General Manager of Acme & Co, Jessica Godfrey has joined Coffee Supreme in the newly created role of International Marketing Manager.
“Although we have had plenty of marketing outputs, we haven’t ever had anyone dedicated solely to that role, ” says CEO Al Keating. “ Historically, marketing has been something we squeezed in between crafting one-liners and picking through the de-stoner, looking for interesting foreign objects. Now that we’re in seven cities across three countries, it really felt about time we appointed someone. And, Jess was by far the standout candidate!” Keating says.
Her last role was as GM of Acme & Co, the New Zealand based cup company that was little known until she started to market the brand six years ago.
“I’m proud of what we achieved at Acme. The initial perception of the product when I started was ‘cheap Chinese cups’ or ‘ACF knock offs’. That just gave me the fire to change the mindset of the brand and to grow it internationally. Now I’m looking forward to a different challenge of working with a more established brand with big ambitions.”
Godfrey, who is also Immediate Past President of the New Zealand Specialty Coffee Association, has been connected to Coffee Supreme for a long time. The first time she ever used an espresso machine was as a teenager and the beans were Belaroma , – the company that would become Coffee Supreme in 1993.
“I love that the company is fresh and current but also has this history. Coffee Supreme was the company that emphasised training and quality in New Zealand,” says Godfrey.