Marvellous Marketing has confirmed that judging of the Outstanding NZ Food Producer Awards 2021 will move to a new date of Saturday 17 April at AUT School of Hospitality & Tourism.

The date change is in response to Auckland being at Level 3 and the judging planned for Saturday 6 March not being able to proceed.

Key dates are now:

Judging: Saturday 17 April 2021

Medal results announced: Tuesday 18 May 2021

Champions Party: Tuesday 22 June 2021

Now in their fifth year, a record number of 294 entries have been received from New Zealand food and drink producers.

This compares to 225 entries in 2020.  Kiwis are buying more local products since Covid-19 arrived which is also evidenced by the growth in entries to the Awards. New Zealand food and drink producers are actively seeking expert assessment and feedback on their products.

The Outstanding NZ Food Producer Awards Champion and Special Awards for 2021 are:

  • Supreme Champion Award
  • Emerson’s Dairy Champion
  • Seafood New Zealand Water Champion
  • Farro Earth Champion
  • Giesen Wines Paddock Champion
  • Label & Litho Drink Champion
  • NZ Life & Leisure Spirit of New Zealand
  • Outstanding Sustainability
  • FMCG Business Outstanding New Product
  • Outstanding Free-From Product
  • Outstanding New Business Champion


Farmers’ Markets and New Zealand Food and Drink Producers can be involved in the Awards by getting behind the Coast People’s Choice which is voted for through to the end of March. Farmers’ Markets and producers are invited to encourage their customers to vote for them to win the title of Coast People’s Choice Outstanding NZ Food Producer or Coast NZ People’s Choice Outstanding Farmers’ Market. Both of the Awards will be announced at the Champions Party on 22 June 2021.

Further information on the new timing is available at 2021 Timeline — Outstanding NZ Food Producer Awards ( or contact

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