Hospitality Business Magazine

Roll up for Sushi Sushi

Cult Japanese-inspired artisan sushi store, Sushi Sushi, has arrived in Botany Town Centre, Auckland.

The home of the convenient hand roll – no cutlery required – Sushi Sushi has opened with a flourish by giving away free hand roll to its first 100 hungry punters at the new spot’s Grand Matsuri, (colourful Japanese festival). Developed from ancient flavours, Sushi Sushi offers an easy and accessible healthy feed with ‘grab and go’ fridges, hand roll cabinets and New Zealand’s first ‘Create Your Own Hand Roll Station’.

Customers can take their taste into their own hands choosing from more than 20 locally-sourced, fresh ingredients including pink beetroot rice, hot crispy chicken, salt and pepper squid, jalapenos and more.  ‘Hand roll artisans’ will delicately make the creation in full view.

The matsuri will last a full month with celebrations including children’s sushi master classes, free Japanese calligraphy, cultural performances and the chance to win a trip for two to Japan.

Upcoming Sushi Sushi activities include:

Saturday May 11th

Sushi Sushi Kids’ Masterclass. Learn how to build your own hand roll from skilled sushi artisans 10:00am – 12:00pm

Saturday May 18th

Origami workshop. Learn the traditional Japanese art of folding paper with local artist Jean Francois Vognin 10:00am – 12:00pm

Sushi Sushi has been operating in Australia for more than 20 years.  Founded in Box Hill, Victoria, in 1998, the company now has 137 stores across Victoria, Western Australia, Queensland, Australian Capital Territory, South Australia, Northern Territory and Tasmania. Sushi Sushi plans to open 30 quick service restaurants throughout New Zealand with a second location set to open later this year and a third location in early 2020.