Hospitality Business Magazine

SO Auckland set to redefine lifestyle hotels

The highly anticipated SO Auckland is gearing up to open in the latter part of 2018. Located in the heart of Auckland’s central business district and neighbour to the revitalised Britomart precinct and waterfront, SO Auckland occupies the once home of the Reserve Bank housing the country’s gold stockpile.

Inspired by its surrounds and Auckland itself the audacious design of the 130 guest rooms, restaurants and bars will be a blend of traditions with the avant-garde. The hotel will feature a restaurant and three bars including a roof top bar, Club Signature Lounge, So Spa, So Fit and a 20m indoor heated pool.

According to SO Auckland General Manager Steve Gould the hotel brings new, audacious and stylish experiences to downtown Auckland and as a result, it is set to become a popular hangout for locals. “ With rooftop bars being such a hit internationally, SO Auckland’s roof top bar will be the new hot spot for Auckland’s socialites. Offering uninterrupted views of the harbour, an outdoor terrace and private booths, the rooftop bar will be one of the most anticipated elements of the hotel. “

So Auckland’s French inspired restaurant on the 15th floor will boast a refined ambiance complemented by panoramic views of the harbour, a walk in wine cellar and inspired cuisine.

Every SO collaborates with a renowned designer for key elements of the hotel, and SO Auckland continues this legacy.  The Club Signature, the  hotel’s Executive Lounge, is the focal point for the signature designer and this exclusive area is spread across two floors, including a large outdoor terraced area with private bar.  The hotel’s opening is a highly anticipated event and the identity of the signature designer will remain a secret for now.