Cook & Nelson are on the hunt for the nation’s best burgers, with Burger Nation 2024 set to kick off in late January.
‘We want to find the dirtiest, tastiest, umami-iest burgers in Aotearoa, from Ahipara to Rakiura, from Morningside to Newtown, from Waipiro Bay to Port Chalmers. It is time for BURGER NATION!,” says Cook & Nelson’s Nick Brown.
“Whether it’s a vegan masterpiece or cheesy meat fest, we all know what makes a good burger,” says Brown.
“A good burger is about accessible decadence. Balance within excess. Juicy glory. Burgeryness. The harmony between salty, fatty richness and the punchy acidic pop of a premium pickle.
“We want to celebrate this mouthwatering deliciousness in all its glory, with burger makers around the country serving up their own unique take on this treasured staple.”
Running from 26 January to 3 March, the new showcase is open to all New Zealand eateries, from burger joints, pop-ups and food trucks, to bars, cafes, bistros, hotels and hole-in-the-wall eateries.
Cook and Nelson, who are the creators behind the Great New Zealand Toastie Takeover, say there will be no competitive element to the promotion in 2024.
The only requirements are that each entry is recognizably a burger, involving a bun – or bun-substitute and a cooked patty that can be meat, fish or vegetable, and the burgers must include pickles from the McClure’s Pickles range in, on or with the burger. Everything else is up to the burger maker’s imagination.
Each entry must be on the eatery’s menu for the full duration of the promotion during lunch and/or dinner hours. Participants will be provided with posters, decals and merch and will be promoted on social media and other channels.
To enter your burger or view T&Cs, head to the entry page on www.burgernation.nz. Entries close December 20.
@burgernationnz / @cookandnelson