Auckland’s The Parnell Hotel & Conference Centre has entered a new era of hospitality by transitioning from Clarity Hospitality to Mews, the award-winning operating system designed for modern hoteliers. The move reflects a growing wave of adoption across the Asia-Pacific region, with 1/5 of former Clarity customers already migrating since Mews acquired the company earlier this year.
Located in Auckland’s oldest suburb, The Parnell is a much-loved independent property featuring 101 rooms and apartments, as well as extensive conference and meeting facilities. While the hotel had long relied on Clarity, the team wanted a more unified solution to replace the patchwork of add-ons that had grown over time.
“With Mews, everything just works together seamlessly,” said Wayne Darbyshire, General Manager of The Parnell Hotel & Conference Centre. “It’s a single platform that’s intuitive, powerful, and keeps both our guests and our team happy.”
The implementation included Mews property management system (PMS) and point-of-sale (POS), quickly embraced by nearly 50 staff members. Key features such as automated workflows, real-time information and online pre-arrival check-in have already delivered significant time savings. The Parnell has also integrated Atomize RMS, the AI-powered revenue management tool being built within Mews, and plans further integrations including Mews EMS for event management, key card access, and guest self-service kiosks.
“Atomize has been fantastic,” added Mr Darbyshire. “It’s helping us optimise pricing, increase profitability, and free our team from manual revenue tasks.”
What sets The Parnell apart is its purpose-driven model. Owned by the Norman Barry Foundation, all surplus funds are donated to charity. Since 2008, the hotel has contributed over $2.7 million NZD to organizations such as KiwiNet, the Liggins Institute, Koi Tū, AL Rae Centre, and Blind and Low Vision NZ. By boosting operational efficiency and profitability with Mews, the hotel is also amplifying its ability to give back to New Zealand communities.
Matt Welle, CEO of Mews, emphasised the wider significance of the transition: “We’ve seen incredible growth across Australia and New Zealand since welcoming Clarity into the Mews family. The Parnell’s move is a powerful example of how technology can elevate hospitality while making a meaningful impact beyond business. With the right tools, hospitality becomes not just a great guest experience, but also a true force for good.”
As Mews continues to expand across APAC, The Parnell stands as a model of how modern technology can drive both exceptional guest satisfaction and lasting social impact.
About Mews
Mews is the leading platform for the new era of hospitality. Powering 12,500 Customers across more than 85 countries, Mews Hospitality Cloud is designed to streamline operations for modern hoteliers, transform the guest experience and create more profitable businesses. Customers include BWH Hotels, Strawberry, The Social Hub and Airelles Collection. Mews was named Best PMS (2024, 2025) and listed among the Best Places to Work in Hotel Tech (2021, 2022, 2024, 2025) by Hotel Tech Report. Mews has raised $410 million from investors including Goldman Sachs Alternatives, Kinnevik and Tiger Global Management to transform hospitality.
For more information, please contact the Mews press team: press@mews.com.
About The Parnell
Nestled in historic Parnell, Auckland, The Parnell Hotel & Conference Centre is a New Zealand-owned and operated property with 101 rooms and apartments, panoramic harbor views, conference facilities, and a full-service restaurant. Unique in its sector as a registered charity, The Parnell channels surplus funds into supporting community, health, and research programs.
For more information, visit theparnell.co.nz.