Hospitality Business Magazine

Award-winning Executive appointed by Rydges in new national role

Danelle Ayers

Danelle Ayers

One of New Zealand’s biggest hotel operators Rydges Hotels & Resorts is delighted to officially announce the appointment of Ms Danelle Ayers as National Director of Sales & Marketing.

The new senior management role has been specifically created for Ayers to strategically manage both the sales and marketing function across five New Zealand properties.

Ayers was first hired in 2011 by Rydges Wellington as Director of Sales & Marketing when the property first opened in the Capital. Two years later her role expanded to oversee the sales function of Rydges Latimer Christchurch when the new hotel opened its doors.

Since her appointment Ayers has triumphantly made her mark within the global brand and been the brains behind innovative traditional and social media activation campaigns that have raised the benchmark and won plaudits within the hospitality industry.

As a result, for three years running the high-performer has dominated the national hospitality awards judged by Hospitality New Zealand and won the ‘Excellence in Marketing’ category repeatedly. Hospitality New Zealand Chief Executive Officer, Mr Bruce Robertson, whom represents 2,400 hospitality businesses throughout the country, says the awards “truly represent the best that this country has to offer”.

An outstanding performer in international hotel sales and marketing, Ayers has big plans for continuing her savvy sales and marketing momentum across all Rydges properties in the New Zealand territory.

She will be wholly responsible for identifying new business opportunities, leading and managing the national sales team, overseeing national key accounts and developing and managing all strategic campaigns.

“This executive promotion recognises Danelle’s tremendous talent and tenacious, hard work. Simply put, it’s a direct reflection of her commitment to the hotel. Our team is looking forward to helping her pull together the incredible strengths of all five of our properties and boost our presence in the New Zealand market,” says Mr Simon White, spokesperson for Rydges Hotels & Resorts.