Hospitality Business Magazine

First Table serves new reservation system

Foodie tech company First Table is changing the way people book dining experiences with the launch of its latest product, Regular Table.

The new product simplifies the reservation process by offering real-time availability for all participating restaurants, making it easier for diners to find and book a table, all in one place, without the First Table offer.

With Regular Table, there’s no longer a need to search multiple websites for restaurants open in a city or call around to find a restaurant that can accommodate large parties. The platform seamlessly checks live availability and inserts bookings directly into the restaurant’s reservation system, providing an efficient and streamlined experience for both customers and restaurants.

“We understand that due to the current staffing shortage and restaurant capacity issues, finding a restaurant and making a reservation can be a time-consuming and frustrating process,” said founder of First Table, Mat Weir.

“That’s why we’re excited to be launching this new product, which allows users to search participating restaurants’ availability and book a table, all in one place.

“First Table was able to achieve this as they we have the largest number of integrations with restaurant reservation systems in New Zealand, offering a smooth and efficient booking experience.”

First Table’s integration strategy is uncommon in the industry where single connections between reservation systems and booking websites are typical, and the team is continually working on new exciting functionalities to enable real-time searching across multiple systems, streamlining the reservation process even further.

As a bonus, Regular Table bookings receive five times the amount of Status Points as First Table bookings, giving users a greater opportunity to reach Gold and Platinum status levels in the company’s national restaurant loyalty programme, Frequent Foodies™.

Launched on 1 February, the loyalty programme rewards users for making bookings, sharing the platform with friends, and writing reviews The new product is live in Queenstown, Christchurch and Wellington, with more restaurants being added daily. For more information, visit the First Table website at