Hospitality Business Magazine

Doing Good Is Good For Business

waiter serving young people in restaurantIt’s time to sign up and register online to be a part of DINEAID 2014!!

DINEAID is a charitable initiative started over five years ago by a small group of caring New Zealand restaurateurs to give a helping hand to New Zealander’s in need. Since DINEAID was launched five years ago, restaurants and cafes have raised and distributed over $482,000 for our country’s City Missions.

Last year the hospitality industry collectively raised $85,882 for City Mission Food Banks and we are now gearing up to raise $100,000 for our community in 2014.

Thanks to Goodman Fielder – our sponsor who covers all operating costs of our campaign – 100% of all the money raised is redistributed within New Zealand to help Food Banks across the Auckland, Wellington and Christchurch/South Island regions.

Here’s how it all works…

Each year during November and December, we raise money through participating restaurants across New Zealand by adding a voluntary donation of $2 per table to each restaurant bill to be paid by the customer.  Just add a $2 donation button to your POS system, run a sales report for the November/December period, and deposit the donation total or send DINEAID a cheque.

If you are a café, we will drop you off a coin collection box to be placed near your till, and some signage to inform your customers of what DINEAID is all about.   We will pick it up when the campaign finishes December 31st; you don’t need to do anything at all

There is no outlay at all for you to participate; and this year as an extra amazing incentive, Goodman Fielder will give your restaurant a $100 voucher when you raise $500 from customer’s donations!

DINEAID drives business back to YOUR restaurant.  The city Missions in Auckland, Wellington and Christchurch will be emailing their combined data base of 20000 companies and supporters encouraging them to support DINEAID restaurants and will include a full list of these restaurants. Our marketing material via newspapers, radio, television and billboards will deliver the same message.

DINEAID also have an increasing number of large companies who support us on our database, who this Christmas will host all of their Christmas dining in DINEAID restaurants.  And you will of course, feature on our website.

Just follow the below link to register online and we will then send you a pack containing some background information and everything you will need to get going – door stickers, Table Cards and Team Info Cards.

Join some of New Zealand’s best restaurants like the French cafe, Pier 19, Baduzzi, Sails, The Grove, Logan Brown and Ponsonby Road Bistro to name a few, by doing what we can to look after our local communities and collectively raising funds in the pre-Christmas season.

If you have any questions at all, please don’t hesitate to contact Jo 09 632 1404