Hospitality Business Magazine

Kiwi mixer East Imperial lists on London Stock Exchange

New Zealand-based premium mixer brand East Imperial has announced the company is listing on the London Stock Exchange, a move the directors believe will bolster the Kiwi brand’s presence on the global stage.

Founder and Chief Executive Tony Burt announced the company has successfully listed with a market value at relisting of NZ$59.1m by way of a reverse takeover of shell company Bermele PLC. East Imperial has also raised NZ$5.91m of new funds by placing 30 million shares at 10p (20c) a share to finance future growth plans.

The listing is a significant milestone for the company, who have their sights set on becoming global leaders in the premium mixer category. In 2019, they were recognised as the 3rd Top Trending Brand and 3rd Top Selling Tonic Water Brand globally, as voted by the World’s Top 50 Bars and over 100 bar figures.

“It’s quite the milestone to get to this stage of our growth ambitions. The team has done an incredible job, and the support we’ve had from New Zealanders over the past five years or so has really laid the foundation for the next chapter in our story. We’re all tremendously proud and excited to be waving the New Zealand flag on the global stage.” says Burt.

Utilising the funds raised, the company plans to expand and capitalise on the growing global trend of  the ‘premiumisation’ in the on-trade, off-trade, and fulfilling the increasing demand for global direct to consumer. At the same time, other key growth drivers include building sales teams in the US and China, creating a pipeline of new product innovations, and continued partnerships with world-leading spirit brands.

The full range, available in 150ml and 500ml proprietary bottles, includes the Old World Tonic, Tonic Water, Yuzu Tonic, Grapefruit Tonic, Thai Dry Ginger Ale, Mombasa Ginger Beer, Grapefruit Soda, Yuzu Lemonade, Kima Kola, Soda Water. In addition, the Royal Botanic Tonic – a collaboration with the Kew, Royal Botanic Gardens in London. East Imperial is based in Bath Street Parnell Auckland.