Hospitality Business Magazine

Muffin Break’s “bean ballot” returns for flag referendum

rsz_screen_shot_2015-12-08_at_34923_pmThe bean poll is back. Bakery café Muffin Break is reviving the popular people’s survey, this time asking coffee fans which of the flags they want to go head-to-head with our existing ensign.

Muffin Break’s bean poll has enjoyed considerable success according to the company, predicting the trends of every New Zealand election since its introduction more than 10 years ago.

The ‘Flag Poll’ is open to every customer who has bought a coffee at Muffin Break between now and 11 December. Patrons get a single bean with their coffees which they drop in to a store ‘ballot box’ according to their preferred flag.

True to the rules of the official flag referendum, voters will be able to choose only from the five new flag designs, not the existing New Zealand flag. And it is likely that Muffin Break will kick off a Flag Poll for the head-to-head referendum in March 2016 also.

The bean poll will be installed in all of the 43 stores nationwide, and Muffin Break will be sharing progress on their Facebook page from November 27.