The awards are in their third year and Silver Fern Farms General Manager Marketing Sharon Angus says the awards provide the opportunity for New Zealand’s top chefs to showcase their talent and craft using the best quality red meat. “We are excited about the growth of the Premier Selection Awards over the past few years and the positive feedback we have had from chefs, who tell us they enjoy the opportunity to create a new dish using Silver Fern Farms cuts,” she says.
New categories have been introduced to the 2015 Premier Selection Awards, with new awards for:
Best Beef dish
Best Lamb dish
Best Venison dish
Best Metro restaurant
Best Regional restaurant
The supreme winner will receive the Premier Master of Fine Cuisine title.
“The awards give professional chefs an avenue to create a memorable taste experience for diners while also being recognised for their creativity and skills,” says Sharon Angus. “We want to provide them with the finest ingredients so they can harness their creativity and innovation to produce extraordinary results for diners.”
Silver Fern Farms has invited a select group of top chefs from across New Zealand to enter an original dish using cuts from Silver Fern Farms’ extensive range of beef, venison and lamb or SILERE alpine origin merino. Diners can sample these dishes on the menus at participating restaurants from 28 September to 1 November.
Dishes will be judged by a qualified judging panel lead by New Zealand’s renowned restaurant commentator Kerry Tyack. Twelve finalists will be selected to proceed to the finalist round of judging, where Kerry and Guest Judge Tony Adcock, a former restauranteur with a wealth of industry experience, will co-judge all finalist dishes.
Past winners of the Premier Master of Fine Cuisine are Scott Corbett, formerly of No. 8 Restaurant & Bar in Whitianga (2014), and Mat McLean of Palate Restaurant in Hamilton (2013). Both Scott and Mat have been delighted with the response from diners and the increase in customers who have tasted the winning dish at their restaurants.
“The amount of people it brings into your restaurant is quite phenomenal,” says Scott Corbett. “People came looking for us after hearing about the Premier Selection Awards and it had a prolonged effect, it was just that popular.”
Sharon Angus says the awards also help Silver Fern Farms to understand the requirements chefs have for premium quality red meat cuts. “The Premier Selection Awards allow us to work alongside chefs. Past awards have taught us that product consistency is critical to chefs, and being able to deliver on this is important to us because we set ourselves high standards when it comes to suppling premium quality ingredients here in New Zealand as well as to international markets.”