Hospitality Business Magazine

Taste of Auckland returns

Following a hugely successful Taste of Auckland event last year, the team has been working hard on new innovations to ensure that the festival remains at the cutting edge of the food, drink and lifestyle scene. This includes a new layout for the event and a new exciting line-up which will be announced over the coming months.

This year’s event will have an emphasis on interactive, engaging brand experiences. If you have something outside of the box you think will work well at the festival, now is the time to get in contact.

Repeat bookings for corporate hospitality have been strong, with a Gala Dinner on Thursday opening night, champagne lunch on the Friday and a Saturday evening special event in addition to the ever popular Garden Suites. Taste of Auckland is now taking new bookings so parties interested in entertaining clients at Taste this year can now take advantage of this opportunity.

Exhibitor stands start at $1,495+GST and options include a fully serviced stand space with marquee space, flooring, walling, 10-amp power and lighting included, as well as a range of bespoke marquee structures for brands looking to make a big impact.

Who is a typical Taste Visitor?

Photo credit Taste of Auckland/Facebook

Taste visitors are attracted by the promise of an incredible food and drink experience. The festival now has a loyal base of followers who attend each year but annually the 4-month promotional campaign casts the net far and wide to pull in new visitors as well.

Typical Taste visitors are hard to reach, professional, affluent foodies:

  • 41% of visitors are “Professionals”
  • 39% aged between 25-34, 43% aged between 35-54
  • 31% with a household income exceeding $150,000, 52% with a household Income of $100,000-$149,999

Share in our success – align your brand with Taste & stay ahead of the competition:

  • 39% of visitors in 2016 gave an approval rating for the festival of 9 or 10 (out of a possible 10) indicating that they were ‘extremely satisfied’ with their experience. An additional 57% of visitors gave Taste an approval rating of 5 or better (meaning a 96% overall event approval rating).

‘Taste of Auckland is a great way to introduce your product to genuine foodies. Lalele Organic found it a great way to gain customer feedback and promote our brand. The visitors arrive ready to taste and spend on quality food.’ – Nathan Gutsell, Lalele Organic 

16-19 November 2017, Western Springs | Taste of Auckland 2017 returns to Western Springs from Thursday  November 16 to Sunday November 19.

For exhibitor information please contact: