Authenticity key to Mob Museum success

11 March, 2019 by
Hospitality Business

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Las Vegas, USA based The Mob Museum has been recognised with two major awards: its second Mayor’s Urban Design Award in the Historic Preservation and Adaptive Reuse category, this time for The Underground Prohibition history exhibition in the Museum’s basement; and a Double Gold medal for The Underground Moonshine from “The Fifty Best.”

In 2006, then-Mayor, Oscar B. Goodman created the city’s Mayor’s Urban Design Awards (MUDAs) to promote and encourage premium urban design principles. The Historic Preservation Adaptive Reuse category includes buildings that are over 50 years old, have been preserved and rehabilitated for adaptive reuse, or have incorporated green energy technology. Priority to the category is given to the entries and projects that have retained as much of the significant historic fabric as possible.

“We’re honoured and thrilled to be a recipient of another MUDA award,” said Jonathan Ullman, president and CEO of The Mob Museum. “We are proud to occupy our historic building, which is on the National Register of Historic places. It’s also tremendously gratifying to be recognized by the City for our most recent preservation efforts.”

“The Fifty Best” recently hosted a moonshine tasting where entries were evaluated using professional criteria, and a panel of judges blind-tasted the American unaged white whiskeys. After tallying scores of the contestants, medals were awarded to highest scoring contenders based on the judges’ critique. The Underground Moonshine’s Double Gold award was the highest recognition granted in this year’s tasting. “The Fifty Best” is a digital guide to wines and spirits, featuring rated listings from proprietary blind tastings judged by wine and spirits journalists, spirits professionals, wine and spirit retailers, mixologists, spirits consultants and connoisseurs. “The Fifty Best” achieves the highest standards of spirits evaluations by adhering to strict tasting rules and rigorous methodology.


“We’ve worked hard to produce a truly authentic 100 percent corn moonshine,” remarked Cole Miller, distillery manager. “We are thrilled people love the taste and receiving the Double Gold Medal recognition is a true honor!”

The Mob Museum, the National Museum of Organized Crime and Law Enforcement, a non-profit organisation, provides a world-class, interactive journey through true stories—from the birth of the Mob to today’s headlines.

The Mob Museum offers a provocative, contemporary look at these topics through hundreds of artifacts and immersive storylines.

It debuted a major renovation in 2018, including a Crime Lab, Use of Force Training Experience, and Organized Crime Today exhibit as well as The Underground, a basement-level Prohibition history exhibition featuring a speakeasy and distillery, and sponsored by Zappos.