Awards great way to market your business
Entries are now open for the Hospitality New Zealand Awards for Excellence programme. “This is a fantastic way to market your business and give your business an audit at the same time,” says Hospitality NZ CEO Bruce Robertson. “Fifteen categories cover the spectrum of hospitality and every hospitality business should find at least one awards category they can enter.”
Robertson says there are great benefits in taking part in the awards programme: the winners’ ability to profile and market their business and there is a six week window where all finalists can use their marketing profile. This year’s category winners will be profiled in Hospitality Business and the Sunday Star Times. One previous category winner has stated that winning a category was worth more than $75,000 to his business.
Entering the awards by completing an entry form requires hospitality owners to review all aspects of their business. “If they’re struggling to answer one of the questions in the entry form, it should lead that owner to think about what they should be doing. Entering the awards is effectively a warrant of fitness, checking that all aspects of the business are in top condition. The awards are judged by a panel of five industry experts and each entrant is judged on their written application and visited by at least one judge.
Pictured: 2013 Hospitality NZ Awards for Excellence Supreme Award winner, Kate French from The Batch Cafe in Invercargill with HNZ national president Adam Cunningham. The Batch Cafe also took out the Best Cafe Award.