Hospitality Business Magazine

Choice Hotels partners with China’s largest OTA

Bangkok city at colorful nightlife, This is a largest city in Southeast Asia and this is shopping center.

Bangkok city

Choice Hotels Asia-Pac, one of New Zealand’s largest hotel franchise groups, has announced a new global agreement with China’s biggest online travel agency, Ctrip.

The new initiative highlights Choice Hotels’ focus to provide a quality experience to travellers, including the ever-increasing Chinese inbound market.

China is New Zealand’s second largest tourism market, as Chinese visitor arrivals account for 16 per cent of the country’s holidaymakers. With these new arrival numbers up 77,600 from September 2015 to September 2016[i], Choice Hotels is ensuring its properties are capitalising on this opportunity.

Choice Hotels Asia-Pac CEO, Trent Fraser, said he was excited about what this new global partnership will mean for the company.“China is, and will continue to be, a major market for inbound tourism in New Zealand and this new initiative shows we are dedicated to servicing Chinese tourists,” Mr Fraser said.