Hospitality Business Magazine

Meta and Tourism Industry Aotearoa partner to boost New Zealand tourism businesses

Meta in partnership with Tourism Industry Aotearoa (TIA), is bringing its first in-person Meta Boost events to Queenstown on 6 September, and Rotorua on 8 September.

Meta Boosts is a free digital skills programme which empowers small businesses with the tools they need to start and grow a business online. The workshops in Queenstown and Rotorua have been developed to help tourism businesses based on feedback from TIA members and case studies from local tourism business. The free half-day session will be delivered by Meta’s Community Trainers who will cover:

Meta Boost workshop agenda

  • How to establish your presence on Facebook and Instagram
  • How to use Meta Business Suite to save time and improve outcomes
  • How to reach your audience with personalised advertising
  • How to creatively engage your audience with new tools such as Reels
  • Fireside chat with local businesses on their experiences

The Meta Boost workshop in person events are in collaboration with TIA, to help New Zealand businesses upskill to reach new customers in a changing market as the borders reopen. Since 2018, Meta’s Boost program has trained over 5,700 small businesses in New Zealand. Small businesses from all sectors are also welcome to attend.

Details Queenstown:

Location: The Winehouse, Sh 6 / 1693 Gibbston Highway

When: 6 September, 9.30am – 2pm

Register: https://metaboostqueenstown.splashthat.com/

Details Rotorua:

Location: The Skyline

When: 8 September, 9.30am – 2pm

Register: https://metaboostrotorua.splashthat.com/

Comment from Meta NZ

We know many tourism businesses have been hard hit by the pandemic and are excited to welcome back visitors. In partnership with Tourism Industry Aotearoa, we’ve crafted a unique digital skills training program called Meta Boost to help Kiwi businesses connect with new visitors local and from overseas to encourage them to come, shop, eat, and experience Aotearoa. When small businesses succeed, the wider economy benefits and this is critical to New Zealand’s economic covid recovery and will help tell New Zealand’s story globally again. Meta is proud to support TIA in enabling the tourism sector to thrive online.” says Nick McDonnell, Head of Policy, New Zealand Pacific Islands at Meta.