After a successful inaugural Rosé campaign this year, New Zealand wine and lifestyle company Sip NZ is calling for entries for its second Dare to Pink #sipnzrose initiative in February 2017.
“Rosé is still the hottest summer tipple in the northern hemisphere right now and the collaborative Dare to Pink campaign offers New Zealand wineries and consumers to join in with our own pink celebrations”, says Emily, co-founder of Sip NZ.
The 2017 initiative will run from Rosé o’clock on Friday February 3, 2017 through to Friday February 10th, with the second #nzroseday on Sunday February 5, 2017 during the long Waitangi weekend.
“The aim of the campaign is to celebrate the pink lifestyle and the diversity when it comes New Zealand Rosé styles, varieties and regions. We realise that marketing budgets are tight, especially for smaller producers, so we made the collaborative campaign even more affordable to include a greater number New Zealand Rosé producers,” says Caro, co-founder of Sip NZ.
There are many ways to get involved and it’s not just for wineries. Celebrating the popularity of Rosé and the pink lifestyle offers opportunities for brand partnerships, events, and products to be introduced and highlighted during this weeklong celebration. Wineries can take part in this easy, ready-made digital campaign with a listing in New Zealand’s first Rosé directory, beautiful pink content and campaign guides including social media tips and tricks for a one-off fee of $75 per wine.
If you’re a Rosé producer and would like to find out more about how to participate or if you would like to get involved in the campaign as a brand partner, visit sipnzrose.com for more information.