Hospitality Business Magazine

DB Export unveils Citrus Lime and Ginger

rsz_screen_shot_2016-07-31_at_63511_pmIf DB Export Citrus Lemon was the most refreshing beer you’ve ever tried then get ready for a taste experience like no other beer; introducing new DB Export Citrus Lime and Ginger.

Refreshment with a twist, new DB Export Citrus Lime and Ginger is different from all flavoured beers on the market. The energising properties of lime juice together with ginger’s zesty influence make them an ideal natural pairing to both revive your energy levels and your taste buds.

Brewed with 100 per cent natural citrus juices, DB Export Citrus Lime and Ginger compliments the popular DB Export Citrus range and sits alongside them on shelf, and in chillers, to bolster the brands flavoured low ABV beer portfolio.

“With an interesting and unique pairing of lime and ginger for our new DB Export Citrus beer, we have devised a taste fusion like no other beer. This is an innovative brew that has both a sharp lime zing and spicy ginger aftertaste, the outcome is certainly refreshing. Our intention is to keep growing New Zealand’s number one low ABV beer brand DB Export Citrus, with new creative brews like DB Export Lime and Ginger. The low ABV and flavoured beer category has huge potential.” comments DB Export Senior Marketing Manager, Tony Wheeler.

DB Export Citrus Lime and Ginger is ideal for those early evenings when socialising with friends, this is a zesty beer with a tangy pick-me-up flavour.  This new brew is perfectly matched with a Thai Coconut plate, a hearty winter pumpkin soup or a grilled salmon dish.

DB Export Citrus Lime and Ginger will be available in supermarkets nationwide from mid-August, in 330ml bottle 12 packs, and in select on premise outlets.