Destination Queenstown and Tourism New Zealand have partnered to deliver a marketing campaign that encourages more Australian’s to visit New Zealand’s leading four season resort over summer. Tourism New Zealand and Destination Queenstown (DQ) will again undertake a joint marketing campaign to drive summer visitation to the region, showcasing the adventurous side of a Queenstown holiday.
The campaign, “Every day a different journey,” delivers a unique Queenstown summer story and is being rolled out in Sydney and Melbourne markets. The focus of the campaign is to attract more Australian visitors to the Queenstown region over the January to April 2015 period.
DQ CEO Graham Budd said Destination Queenstown was excited to partner with Tourism New Zealand once again on a campaign to showcase the region as the ideal summer getaway and motivate more Australian visitors to discover Queenstown for themselves.
“Queenstown is a perfect summer getaway for Australians. With a year round beach culture at home, a mountain holiday in Queenstown offers something that seems a world apart yet is only a three hour flight from all main East Coast ports.
“Clear, dry mountain air, summer daytime temperatures in the mid to high 20s and long evenings mean it still feels like a real summer holiday amongst our mountains, lakes and rivers.
“The spectacular landscapes, amazing experiences and world class cosmopolitan town combined with great flight connectivity from Australia directly into Queenstown, make the region the ideal destination for a summer holiday,” says Mr Budd.