Hospitality Business Magazine

Heineken celebrates 100 days until Rugby World Cup 2015

RWCIn just 100 days all eyes will be on Twickenham Stadium as Rugby World Cup 2015 kicks off in England. Heineken, as a proud Worldwide Partner of the sporting event, will be delivering unrivalled access with a campaign running from July through to the end of the tournament.

As the Official Beer of the event, Heineken will unveil a limited edition bottle, which will incorporate a bespoke design showcasing the iconic Webb Ellis Cup, and represents Heineken’s long-standing association with international rugby and its commitment to this world-class event. 

The limited edition bottle is more than just a new design. Every bottle, equipped with a unique code, is an entry to win the Heineken experience of a lifetime, with eight trips for two people to be won, drawn weekly, to attend Rugby World Cup 2015 Opening Ceremony in London. Heineken’s involvement with the Rugby World Cup 2015 will also be brought to life through television, cinema and video-on-demand advertising to get New Zealanders fired up in the build-up to the tournament. 

Heineken Senior Marketing Manager, Julia Imlah, comments that she is excited to launch the brand’s Rugby World Cup campaign in New Zealand: “We are thrilled to once again be an integral part of the world’s premier rugby tournament, and the world’s largest sporting event of 2015. As a Worldwide Partner of The Rugby World Cup 2015, we will harness the hype surrounding the tournament and give Kiwi rugby fans a truly memorable and unique experience”.

August, Heineken will be laying down the gauntlet to die-hard fans to see if they have what it takes to deliver the official coin-toss coin for the opening match. It will be the ultimate challenge to determine who has what it takes to make it onto the field at Twickenham Park – keep an eye out for more details.