Hospitality Business Magazine

Muffin Break gives mums a break in May

rsz_muffin_breakThe Muffin Break bakery-café chain is renaming its stores to ‘Mother’s Break’ throughout May in celebration of the contributions mums make to family life.

The rebrand is rolling out nationally and is part of Muffin Break’s wider movement to make mums feel special and take time for themselves this Mother’s Day. “Some time out over a coffee and a muffin can be just the tonic for busy mums,” says Gemma Fitzsimons, Muffin Break marketing manager. “We simply want to acknowledge the roles they play in keeping the family running smoothly by giving mums the opportunity to take just a few moments to themselves during the month.”

To encourage family to spend time with their mums this Mother’s Day, Muffin Break stores are for a limited time offering a special deal for customers of two muffins and two signature blend coffees for $12. The deal available is nationwide from Thursday 7 to Sunday 10, May 2015 inclusive.

And as part of the chain’s Mother’s Day programme, from April 21 Muffin Break is also helping its loyalty club members say thanks to their mums by offering a free Mother’s Day greeting card service. The cards can be ordered online from 22 April to 1 May and Muffin Break is promising to deliver them in time for Mother’s Day on May 10.