Hospitality Business Magazine

New GM for Lewis Road Creamery

Lewis Road Creamery has appointed Ben Wheeler as its new General Manager to manage the premium dairy brand’s growing New Zealand operations.

Wheeler joins Lewis Road Creamery from 2degrees where he was General Manager of Marketing and winner of the NZ Marketer Of The Year at the 2021 Effies Awards. Prior to that, Wheeler was with Lion where he held senior positions in sales, marketing, operations and management in New Zealand and overseas.

“Lewis Road Creamery is really something special to New Zealanders, and what appeals to me is the combination of this amazing brand with the sustainability principles and practices of its parent Southern Pastures,” says Wheeler. “I’m looking forward to growing the brand at home, and also overseas where I think the recent opening of the UK market will give us great expansion opportunities.”

Lewis Road Creamery is owned by ethical dairy investment fund Southern Pastures, which owns and operates 20 dairy farms in Waikato and Canterbury.

“We’re delighted to have Ben on board,“ says Prem Maan, Executive Chairman of Southern Pastures and Lewis Road Creamery. “Our Lewis Road customers, both here and overseas, are a passionate and discerning bunch and with Ben’s help we’ll be bringing them even more of the best dairy New Zealand can produce.”