Hospitality Business Magazine

Protein enriched coffee developed

After two years of research and product developed with the University of Auckland, Protein Enriched Coffee Solution has created what is believed to be New Zealand’s only protein-enriched coffee.

Just like your normal coffee grains with no added taste, with PECS you get 35 percent protein… just like that!

Founder, Chris Buhmann says the premium coffee product took two years to develop due to finding the right protein mix and getting the flavour and texture right.

“It’s a simple idea that gave rise to a few challenges at first. It became a passion project for us to find a protein powder that would actually blend with coffee properly without changing its taste or texture.

“We don’t want people to give up getting that coffee-hit feeling just because there is protein in it. It is an added benefit that doesn’t take anything away from people’s beloved cup of coffee.

“We have developed a premium instant coffee/whey isolate blend that dissolves easily in hot water. The idea is to get your perfect coffee hit, while also getting your protein intake.”

The concept behind mixing protein with coffee was to ensure people could get their protein intake without doing anything differently, day to day.

“The biggest challenge was including a high protein content in the formulation while

ensuring solubility in hot water,” says Auckland University’s Director of Food Science Programme Siew-Young Queck

PECS coffee is good for anyone looking to increase their protein intake while enjoying the perfect cup of coffee, but it’s especially great for vegetarians looking for alternative protein sources, body builders and fitness enthusiasts who are looking for muscle gain and to lean out.

Just add hot water and drink, it’s that simple.

For more information please go to http://www.pecscoffee.com/