The Intermedia Group is proud to announce a new innovation for the New Zealand trade space with the launch of digital versions of their print titles FMCG Business and Hospitality Business now also available online!
This exciting new development is a first for these industries in New Zealand and opens up significant opportunities for advertisers and editorial alike.
The two market-leading print magazines have gone from strength to strength and will continue to be distributed every month, the websites will provide up-to-date industry information every week as well as weekly e-newsletters which are now delivered to the largest online databases in hospitality or FMCG in the country.
NZ Managing Director, Dale Spencer says, “Inclusion of digital magazines in the publishing mix now gives us four integrated ways to talk to our primary audiences every month, which is not only a first for these categories, but more importantly will deliver new readership for the titles. Experience from The Intermedia Group has shown we can deliver 10% or more readership per month for our advertisers through the digital magazines. It continues to grow every month!”
“We are taking the best technology and learnings from around the world … and bringing them to New Zealand,” says Spencer.