Hospitality Business Magazine

Barker’s opens Foodstore & Eatery in Melbourne

Barker’s has opened its first-ever Foodstore & Eatery cafe in Melbourne.

Located beneath its Australian office in Victoria, the company says Foodstore & Eatery aims to showcase the quality and flavour of New Zealand to the Melbourne community through “simple yet delicious” meals. 

Launched in 2019, the brand’s first retail store in Geraldine, Queenstown was initially designed to commemorate its 50th year and has now become a tourist destination in its own right. Its success, says the company, inspired the vision of a store in Melbourne to create greater brand awareness in Australia.

The Melbourne store features a dine-in and takeaway cafe that will serve breakfast and lunch dishes, sandwiches, pastries, and cakes. 

In addition, it also serves as a retail store where customers can purchase a wide range of products, including meal sauces, 1kg compotes, super fruit crushes, immunity gels, immunity shots, and classic syrups.

“Our aim is to introduce customers and visitors to our products by integrating them into our eatery menu and demonstrating how they can use them at home or in their hospitality business, says Nicky Donker, corporate commercial director of Barker’s.