Hospitality Business Magazine

Could your morning cup of coffee win you $1million?


Right now, coffee drinkers in Australia and New Zealand have the chance to win a massive $1 million prize, simply by purchasing their daily favourite beverage in a BioCup at participating coffee shops, thanks to BioPak and their ‘Cup of Cash’ campaign.

Over one thousand cafes, kiosks and destinations that use takeaway BioCups will offer customers the chance to enter the draw to win $1 million and also a series of instant-win prizes including an escape to the Daintree Rainforest and Rebel Sport vouchers.

“Our goal is to reward consumers who support cafes that use BioCups who, through their packaging, are choosing to positively impact the environment,” says Richard Fine from BioPak. “Through this campaign, we are hoping to raise awareness amongst consumers about the benefits of using environmentally friendly sustainable packaging.”

Participating cafes will be serving take out beverages in paper BioCups, each with an individual code printed under the base. Consumers simply need to enter in the code printed on the base of their takeaway cup at for the chance to win an instant prize, and enter the draw for the possibility of taking home $1 million.

“This is the largest cash prize that has ever been offered to consumers just for choosing to support cafes that use BioCups. Everybody can use a ‘Cup of Cash’, and we are happy to be offering this to one lucky person in Australia or New Zealand who is committed to supporting the environment and making sustainable,” says Mr Fine.