Hospitality Business Magazine

Maccas keep cracking with its free range roll out

Maccas keep cracking with its free range roll out

rsz_mcds_otaika_valley_farm_3As the first major brand in New Zealand committed to serving only free range eggs, McDonald’s NZ is on the home stretch – announcing last week that 90 per cent of the freshly cracked eggs restaurants use are free range. The final 10 per cent will be rolled out within six months as supply catches up with demand.

McDonald’s NZ Director of Marketing, Jo Mitchell, says: “Our customers are caring more and more for animal welfare and locally sourced ingredients, and are the driving force behind our move to free range eggs. It’s exciting for us as a business to lead the way and make a change we know our customers will appreciate.

“We’re an egg-loving nation, with McDonald’s serving more than 11 million eggs last year alone – and with the success of our offerings like All Day Breakfast and Create Your Taste – our orders are increasing by the dozen. We’re thrilled to now be serving free range eggs in more than 130 restaurants, with only 30 restaurants, mainly in foodcourts, to go,” says Mitchell.

Last year, McDonald’s was the first major New Zealand company to announce a move to free range eggs and since then, several other companies have followed suit.

McDonald’s free range egg suppliers Otaika Valley and Zeagold are expanding their free range operations to cater to the growing orders. Otaika Valley, General Manager, William Sandle, says they are grateful for the support of McDonald’s NZ.

“Working closely with brands like McDonald’s is great for our business and expansion plans.  We are in the process of building another farm in Kaharoa, stretching 100 acres to home 100,000 birds.  These plans will help meet growing demand over the next three to four years,” says Sandle.

Customers can easily identify if their McDonald’s restaurant is serving 100 per cent free range eggs by looking for the logo on tray mats and digital menu boards.