Hospitality Business Magazine

Starbucks Announces Auckland Expansion Plans

Starbucks New Zealand has announced plans to open new stores for coffee lovers in Britomart, Manukau and Albany, following the revamp of its flagship Queen Street, Auckland store.

The company says the Starbucks licensee, which is 100 percent Kiwi owned, has gone from strength to strength in New Zealand with Kiwis ‘resonating with the brand’s commitment to ethical sourcing practices, deep coffee culture and overall, its personalised, handcrafted beverages.’

“We are pleased to be a part of the rich local cafe and coffee culture in New Zealand and these investments strengthen our commitment for the long-term,” says Charles Belcher, CEO Starbucks New Zealand.

Long hailed as the inner city hub for hot deskers and a meeting place for coffee lovers, the Queen Street store is spread across two-levels with an elevated brand presence.

With a newly-designed storefront and a completely transformed interior featuring a new coffee bar, hand-painted artwork featuring the siren, and vivid blues and greens inspired by New Zealand coastal lines, the space is designed to bring a renewed energy to the destination.

The company also announced new store openings in the first half of 2021, in Britomart, Manukau and Albany, with plans for additional stores in the second half of the year.

Stores across New Zealand have transitioned to strawless lids, paper straws and offers free coffee grounds for gardeners. Starbucks New Zealand has also announced an overarching plan to make even more significant steps over the next 12 months with all customer packaging to be either recyclable or compostable.

Quick Starbucks facts:

● In 2021, Starbucks New Zealand will eliminate around 2.5m plastic straws.

● New Zealanders’ favourite Starbucks coffee is the Caramel Macchiato.

● In the past year, Starbucks New Zealand used 40,000kg espresso beans.

● The Queen St Starbucks store sees over 1,000 customers daily. Starbucks presence in New Zealand is through Tahua Capital Limited, an authorised licensee of Starbucks Coffee International, Inc. and affiliates.