Hospitality Business Magazine

Coffee: the habits of the nation past October was officially named the inaugural ‘Coffee Appreciation Month (CAM)’ thanks to De’Longhi, who created a raft of activities up and down the country to celebrate our nation’s love of the versatile bean-based beverage.

The caffeinated action took place primarily in Auckland, Wellington and Christchurch where the likes of coffee master classes, product sampling and free coffee if you happen on the right café took place, with must rejoicing all round. They also conducted a rather illuminating online survey

in conjunction with Coffee Appreciation Month that revealed a range of habits we enjoy about one of our favourite beverages.

When it came to preferred coffee the length and breadth of Aotearoa the humble Flat White came out on top, with 31.4 per cent of those who imbibe choosing it as their favourite style. The Latte and Cappuccino fell into line with 13.8 per cent and 11.4 per cent of the vote respectively, with the Long Black not far behind at 9.4 per cent. Amazingly, instant coffee clocked in 16.2 per cent of the vote, showing that Kiwis still love to grab a quickie at home at any time of the day.

By region, Aucklanders named the Flat White as their preferred coffee (not the latte as often stereotyped for), whilst in Hawkes Bay Cappuccino is the coffee of choice with 27.3 per cent loving the frothy brew. Manawatu / Wanganui is the home of the latte, whilst Otago residents prefer flat whites and instant coffee equally.

We are drinking around two cups of the good stuff a day, but a wired up 19 per cent of us are enjoying three. Lastly, 77.6 per cent of people consider New Zealand to be a true coffee drinking nation, with 28 per cent of the opinion that we have the best in the world!